Bike Monkey is a growing retail bike shop located in Truro, Nova Scotia. The business has been growing steadily year over year and recently decided to move their physical location. They moved from the outskirts of Truro to downtown. A bold move placing them 150m from Hub Cycle which has been serving downtown for over 15 years. It was at this time that they tapped Shoreline Consulting to help upgrade their digital space.
social strategy forming a presence and voice that really exudes the brand’s message. We have freed their resources up to focus on what’s
happening on the ground in the shop. Our part of the team contribution is to drive traffic to the website, where we have the opportunity to garner
lead information, and over time: communicate via online channels to qualified leads.
The end-result being prolific amounts of riders sporting Bike Monkey Team outfits at events.
We built their new site to be entirely focused around the life and the experience of the customer. It’s not intended to be a commerce site, but rather the foundation of a community that will help drive sales and growth. The new site was designed to be mobile friendly and provide a simple user interface for updates and new content.
Take a site. Make it better. Populate it with amazing content and rich-media that catches people’s attention and then measure that attention. Develop strategies that help with community engagement. Implement, and Iterate.
Bike Monkey has seen a steady rise in online engagement and that has translated to more customers in their shop and a significant increase in sales helping smooth an amazingly excellent transition to the new location. What can we do for you?