Your Site is Slow, and it's Affecting Your Organization
You've invested a fortune in your shiny new website.
Your organization has stepped up their game, and elected to build a site that's easy to update.
It delivers some really beautiful pages and your organization is proud to show it off.
Your management team did their research and decided to have it built - or build it internally.
The team scrambles to assemble powerful content, and share this beautiful new fandangled rich-media stuff.
Everything looks amazing except the site is dead slow.
So your developer adds more horsepower to your hosting package and it seems faster to you, but still it's taking its good ole time to load. Every morning it's like waking the dead to visit the home page and check the company news. Now you're on a slightly more expensive hosting account with more features, and maybe website caching works but it's still not as fast as this new, awesome site should be. I guess adding more horsepower helped but only a tiny bit. If there's any number of people on the site, it's really slowing down though.
For actual application streamlining we work primarily with the New Relic suite of optimization and streamlining tools. These tools allow our developers to understand what's working and what's not. It's a lot like your automobile mechanic using diagnostic tools in order to find what's wrong with your car. Profiling a website is an important part of understanding where there are performance bottlenecks, and fixing them. These tools will help lead your technical team to problems they're able to address. Pantheon's integration with New Relic is simply amazing. It allows us to retain metrics for our client websites and not only be informed about performance, but get another level of insight around user data. This data - in combination with other analytical information allows our teams to make informed decisions about where to steer your online presence next.
The end result and end goal of all of this is user retention and ultimately satisfaction that they visited your website or service, and got what they needed. If speed becomes an issue, then you're just upping their likelihood of leaving to find the next best thing.
If your pages are loading slowly, your analytical data will indicate with either an increasing or inherently high bounce rate. By properly analyzing user generated data and how visitors are actually using your site, and where they're kicking off - your design and development team should be able to adjust, iterate, and measure your website in able to better performance. If you're going to survive online, you need to be reviewing your user generated information, understand the data being generated and be able to rely on expertise to react appropriately - or you might just be missing your mark completely.
Cheap hosting is likely costing you money, and robbing your workflow of quality control.
Find out how we can help maximize your investment and get it running FAST! If your site is running slowly, your visitors are likely going elsewhere for the same information.