There Are No Slam Dunk Website Solutions
We like to look at your website as your storefront. Your identity to people as they're going by. That is, if you're so lucky to have people even visit amid all the other noise on your block. If the storefront remained static day in and day out, your potential visitors, clients and relationships are not going to think there's much reason to stop in and see what's really happening. When it comes to your website, it is your storefront. It's the only place the world sees your organization in a way where you have full control.
We put listening first on our list, because without listening you have no idea what conversation your organization is actually involved in.
Start with your base goals. that may be to create a web presence, but that should not be the essence of your project. With modern websites, we're able to listen to your audience, and solve problems iteratively. If it's community, or business growth then you need to nurture leads in this way. If it's getting more content shares, then there's likely a very different approach, and even a different audience we'll need to be engaging with.
As content trends, and sharing tools change, you should be in communication with your website developers. There may be more graceful solutions or behavioural tuning to happen on the site. Since you now have an amazing website in the works, and a strategy to own content you can start making changes to better those interactions based on things that are actually happening on your website. We don't get this kind of luxury from our friends serving up social communities. That's literally their business: data. Own yours and produce lots.
There's no substitute for the research and skills required to build a great website, and keep it fresh and alive with amazing content. Leveraged properly this platform can change your organization. It can help you stand out out in a market full of noise and steep competition, or it can help you look just like the others and allow someone else to take charge. There are no slam dunk website solutions out there, but there are amazing teams. Reach out to us using the form below and find out how we can help reach your goals.